To Sell New-Product Concepts By Using Video With 6 Ways

You will have to convince others it has merit quickly when you have an idea you want to bring to life. To do it, video is the best way in today’s world. Hands-down. Our news feeds are dominated by video. Our attention are captivated. We like to watch it just simply put. My points is, who would not rather click play? To license my ideas for new products, I relied on physical sell sheets for years. Sell sheets are straightforward, such as billboards: I would focus on highlighting the major advantage  of my idea on a single sheet of paper. In small print, I had also include an image, name, my contact information and “patent pending” when that were true. It is still extremely important to sell sheets. However, my recommendation is to create a video sell sheet when you really want to connect with your audience.

Actually, in a one-minute video, there is so much more you can convey about an idea and all you have to make an impression is really about a minute. prompting whoever gets them to want to know more your marketing materials need to act like a lure. Do not forget, people are self-interested. What is in it, they want to know for them. To care they need to be given a reason. Not really no one cares about facts. But nor features. Features be in different. The advantages are what matter. Video enables us to demonstrate the benefits of our ideas on an emotional level is what truly fantastic about it. Let’s use it to tug at heartstrings. Your product idea solves really is for consumers to show just how frustrating the problem. Your solution will bring to reveal the joy and satisfaction. As your mini-movie, you can think of your video sell sheet.

They are easily shared and absorbed, so static marketing materials as sell sheets are still important and always will be to be clear. And it forces you to be concise, so it has to limit your pitch to a single page is helpful. However video is powerful. In a way that copy simply does not, it grabs attention.

I help negotiate these days, around 90% are secured using a developer of video sell sheet of the licensing deals. It is really a must.

The good news is: You can teach yourself how to create your own video sell sheets with a little practice. This is the

  1. To follow the format of “As Seen On TV” infomercials.

Firstly, present a problem. Then to solve it is simple. You do not need to reinvent the wheel. To get a sense of what I mean, let’s watch the videos on Allstar Product Group’s website. To create a video sell sheet is a must when you envision your product idea being sold on television.

Devote nearly fifteen seconds of your video to the problem your concept solves. The pain point is where?

On the solution, then focus aka your product. What do the way solve the aforementioned problem? How will it make their lives better? Why will consumers want to buy it and not a product currently on the market? Because this is the most important aspect of your video, you have to make sure it hits home. To highlight the advantage of your concept, there is an endless amount of creative ways you can stage your video .

  1. To keep it short and really short.

As in, about 1 minute long. For a reason, commercials are short. Your goal is to convey the advantage of your product idea as quickly as possible. It is not about you and even not the features of your idea. You need to make people care. Focus on making an impression, not including as much detail as possible.

  1. To use equipment, software you already own.

When you own a newer smart phone, that will work. Consider purchasing a microphone. It is the one on your phone will not be able to pick up your voice when you are too far away. (Please note: You can film a great video sell sheet without speaking. More on that in a minute.) These days, tripods are very inexpensive, and you will be served well. With iMovie, Apple products come equipped. When you have a PC, let’s use Windows Movie Maker. To create an effective video, you do not need to learn the ins and outs of video editing. To become familiar with them, watch tutorials on YouTube. A warning: The resolution may not look great on your phone.  When it is crisp enough, let’s wait until you have uploaded the file to your computer to determine.

  1. Experiment.

Try filming change lighting. Including close-up and at a distance, try filming from different angles. To play around with once you begin editing, your goal is to have more than enough content. Because rough prototypes look great on camera, do not obsesses about perfecting yours. What a little editing can do amazed you.

  1. Storyboard first.

When you do, you will save yourself a lot of time. With a title page and end with your contact information, open your video sell sheet.

  1. When you do not like your voice do not speak.

Are you great in front of the camera? It is fantastic most people are not. But it is no problem. It is extremely affordable with voiceover specialists on sites like Upwork. And shooting without audio gives you a lot of flexibility. For instance, in each scene, instead of relying on a narrator, you could insert captions explaining what is going on. For error, this method leaves a lot of room. Let’s ask your friends and family for their honest opinion about how you come across on screen when you think you would like to be in your video. A distractingly awkward video is the last thing you want.

For physical sell sheets, video sell sheets are not a replacement according to I said. People need something static that can return and refer. On your physical sell sheet, embed a link to your video sell sheet. To ensure the link is highly visible, why go through all of that effort just to have the receiver not realize there is a link to a video.

Let’s create a video to include alongside when the traditional sell sheet you have been using to pitch people on your idea is not getting any traction. It may do the trick. I have seen it happen time and time again: Before companies came running, creating a video sell sheet. A truly powerful tool is video.

To sum up, important note on protection: After file a provisional patent application, you start sharing your marketing materials with anyone. Do not forget this is a game. Your video sell sheet is a lure, not a tell-all. Without disclosing exactly how the product works, show the benefit of your idea in your video sell sheet. That is important. After that, ask whomever it is to sign a non-disclosure agreement if you get interest.